Nationwide Billboard Exposure — On the Move.
Road Runner Outdoor turns long-haul transport trucks into high-impact moving billboards, delivering millions of impressions across North America for a fraction of traditional OOH costs.
Unavoidable Visibility
Trailer ads sit directly in the driver’s line of sight, not overhead or off to the side. In traffic and at lights, your brand is impossible to ignore.
Massive Reach
One trailer travels thousands of miles each month, delivering exposure across cities, states, and regions — without buying multiple placements.
Long Dwell Time = Strong Recall
Unlike static billboards that are seen for seconds, trailers are viewed repeatedly and for longer periods while vehicles follow them in traffic.
Lowest CPMs in OOH
High daily impressions and low operating costs mean trailer advertising delivers exceptional efficiency compared to traditional out-of-home formats.
How We Get You Rolling.
Big trailers. Big exposure. Surprisingly simple process. We handle everything behind the scenes so your brand can focus on what matters—being seen everywhere it travels.
1. Choose Your Campaign
Tell us your budget, timeline, and how many trailers you want to run.
2. Approve the Creative
We handle design, production, and wrap installation. You approve before anything hits the road.
3. Your Brand Goes Live
Your ad is installed on transport truck trailers and begins traveling major North American routes.
4. Track & Scale
We provide exposure estimates and campaign insights — and scale your campaign as needed.
How Trailer Advertising Stacks up to Traditional Billboards…
Here’s a clear side-by-side comparison between trailer advertising and traditional billboard advertising. It speaks for itself:
Feature
Eye Level
Lowest CPM
Dwell Times
Multi-Market
Mobile
Trailers
✅ Yes
✅ 100%
✅ Always
✅ Of Course
✅ You Bet
Billboards
❌ No
❌ No
❌ No
❌ No
❌ No
“
“If you don’t stand out, you don’t exist.”
Seth Godin – Author
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Location
Otterville, ON, NoJ1R0
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